Africa’s tourism industry faces defining moment as experts push for stronger institutions and sustainable growth

Tourism stakeholders across Africa have warned that the continent may struggle to unlock the full economic value of its tourism sector unless governments move quickly to institutionalise the industry through stronger policies, regulatory frameworks and long-term investment strategies.

Industry leaders stressed that sustainable tourism growth cannot depend on short-term political interests, noting that Africa possesses enormous cultural heritage, natural attractions and business opportunities capable of transforming local economies and increasing global competitiveness.

The experts argued that creating stable institutions for tourism development would boost investor confidence, improve infrastructure, strengthen hospitality standards and create millions of jobs for young Africans.

They also highlighted the need for stronger regional collaboration, better branding of African destinations and improved security to attract international visitors and position Africa as one of the world’s fastest-growing tourism markets.